Minneapolis – November 1, 2018 – Edge Marketing, Inc., a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, was recently honored with two 2018 MarCom awards. The agency was named a Platinum Winner for a publicity campaign and a Gold Winner for online placement, both in the Strategic Communications category. Submissions were for campaigns designed and executed by the agency on behalf of two Edge clients, both of which are technology companies serving the legal industry.

 

One of the oldest, largest and most prestigious creative competitions in the world, MarCom Awards recognize outstanding achievement by marketing and communication professionals. Approximately 6,000 entries were submitted this year from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Winners of the competition range in size from individual communicators to media conglomerates and Fortune 500 companies.

 

MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals, an international organization that oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Entries come from throughout the United States, Canada and dozens of other countries. Historically, about 15 percent of entries have won Platinum, the top award, and around 20 percent Gold with another 10 percent of entries being Honorable Mention winners.

 

“Being named both a Platinum and a Gold MarCom award winner in the same year is a tremendous achievement for our agency and speaks volumes about the strength of our team, the quality of our work and our overall commitment to excellence,” says Edge Director of Global Public Relations Vicki LaBrosse. “We strive every day to make an impact for our clients, so it’s rewarding to see that hard work recognized among thousands of entries for these highly regarded awards.”

 

The two MarCom awards are not the first honors for Edge Marketing in 2018. Along with various awards over the past several years, the agency was recognized this year by both the National Law Journal and the New Jersey Law Journal for its public relations, social media consulting and advertising work. Edge also was the recipient of MarCom awards in both 2016 and 2015.

 

About Edge Marketing

Edge Marketing delivers marketing and public relations expertise to clients in the legal and accounting markets. The company helps B2B organizations promote and sell their products and services to audience segments within each industry, including corporate legal departments, law firms, federal and state courts and legal associations, accounting firms and organizations supporting the accounting market. As a full-service agency, Edge provides strategic planning, public relations, marketing and e-marketing action plans, alliance building, website development, market research and advertising (concept and media plans). To learn more visit www.edgelegalmarketing.com or www.accountingedgemarketing.com.

 

Media Contact:

Vicki LaBrosse

Director of Global Public Relations

Vlabrosse@edgelegalmarketing.com

651.552.7753

/by Amy Juers

Amy Juers of Edge Marketing joined a panel of marketing experts at Legalweek to share their respective experiences and advice on succeeding in the changing landscape in social media marketing.  We were delighted to see a high level of interest and attendance by business development and marketing professionals from large and medium law firms, as well as service providers.

Panel including Christopher Postizzi, Director of Communications, WilmerHale;  Gina F. Rubel, Esq., Founder & CEO, Furia Rubel Communications, was moderated by Jennifer Carr, Senior Business Development Manager, Lowenstein Sandler LLP.

The conversation focused on the use of social media for B2B marketing and community engagement. While it can be difficult to derive hard and fast metrics on new clients and revenue originating from (or influenced by) an organization’s social media presence, panelists agreed that social is becoming more important in the legal industry.  It’s not uncommon for prospects to use social media to research services and all marketers understand the importance of having a social media strategy.

New to social media? Or looking to improve your organization’s online presence? The panel offered these tips:

  • Social media isn’t one size fits all, and it’s not for everyone. But do your research to understand what your best opportunities are to make it work for you.
  • Social media really can make an impact for attorneys who want to build their brand, but do your research to know which channels make sense based on your audience and their preferences.
  • An estimated 90% of companies have a social presence, so most of your prospective clients are there (and likely your competitors, too.)
  • Don’t feel like you have to be on every social site; it’s ok to start with just one or two platforms where your clients are. Don’t spread yourself too thin.
  • Most important: Know you goals. What are you trying to accomplish thru social media?
  • Law firms should focus on the social sites that attorneys are comfortable using. The panel presented research on social media in legal services that reports LinkedIn as the favored platform in legal, with 86% rating it valuable and credible.  Among In-house counsel, 73% report using LinkedIn on a fairly regular basis.

Above all, whether you are a law firm, technology or service provider, your online reputation relies on high quality content and interactions, published at the appropriate time.  The messages and content in social media should not be left to a junior employee or intern. Make sure posts go through the correct approval processes before sharing via social media.

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Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today the next evolution in trial presentation technology, TrialDirector 360. TrialDirector 360 integrates with EclipseSE 360 and can be purchased by itself or in Ipro’s desktop technology suite, caSE Director 360. From discovery to trial, Ipro has you covered.

TrialDirector 360 rethinks the features of the original product and expands its capabilities making it easier to use with fewer clicks and better functionality. Users will experience enhanced issue coding, clip creation and editing, playlists and layouts. Exciting new features include exhibit labeling, deposition designations, designation reporting, transcript redaction and a more robust backend.

Derek Miller, VP of Trial Director said, “The legacy of the original TrialDirector is not lost and is at the heart of this new release. With a bevy of new and improved features, this is the silver bullet law firms need to deliver a compelling case.”

The company will showcase the product at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration. Visit Ipro booths 302 or 305 at LegalTech New York.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery and trial presentation software. With the introduction of caSE Director 360, Ipro provides solutions from discovery to trial. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.

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Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today the launch of their latest desktop technology, caSE Director 360, a powerful new way to manage every phase of the litigation lifecycle. The development of caSE Director 360 supports Ipro’s mission to bring simple, affordable, and automated solutions to the legal industry. From discovery to trial, Ipro has you covered.

caSE Director 360 is a dynamic dashboard that launches directly to EclipseSE 360, TrialDirector 360, Case Story and a host of other tools without the need to log into or switch between different programs. caSE Director 360’s intuitive interface includes a variety of tools, case utilities, recent Ipro news and events, and access to MyIpro and Ipro Community. This desktop suite puts the tech you need to manage your cases at your fingertips.

Ipro CEO, Kim Taylor, said, “caSE Director 360 is the swiss army knife of technology solutions and can handle all your small to medium size case needs. Even for your big cases, no matter what you use for review, caSE Director 360 will empower you to do more. Every firm and company should have this suite of tech tools in their arsenal.”

While the components of caSE Director 360 work as a standalone, bundling them together provides maximum benefit. The company will reveal details at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration at the show.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery and trial presentation software. With the introduction of caSE Director 360, Ipro provides solutions from discovery to trial. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.

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Tempe, Ariz., Date — Ipro Tech, LLC, a worldwide leader in eDiscovery and trial solutions, announced today enhanced features for its flagship cloud technology platform, Automated Digital Discovery (ADD). With best in breed functionality and standard industry processing, it’s never been easier for law firms and service bureaus alike to leverage the power of the cloud. ADD continues to deliver Ipro’s promise of simple, automated and affordable eDiscovery.

Features include a new user interface to apply security and enhanced security for Self-Service, Reports and ADD Review. Eclipse has improved performance with increased search speeds, improved handling of Lotus Notes DXL forms, faster production builds, searchable PDF’s and so much more. Processing enhancements include image building while your data streams, metadata extraction from emails converted to PDF and more. Leveraging cloud technology, with better distribution of tasks and a smaller footprint, ADD allows you to manage even your biggest cases with ease.

Another standout feature of ADD is its scalability. If you find you need more capacity, just ramp up your environment to meet your deadline and benefit from Ipro’s state of the art data center. From all-inclusive packages to pay as you go, Ipro has a flexible pricing model to meet your case needs. ADD also features a variety of powerful tools from advanced culling, comprehensive analytics, email threading, near duplication, visual searching and a cluster wheel using Clustify.

The company will offer product demos at LegalTech New York January 30 – February 1. Contact your sales rep or email sales@iprotech.com today to schedule a private demonstration. Visit Ipro booths 302 or 305 at LegalTech New York.

About Ipro Tech, LLC Founded in 1989, Ipro is a global leader in the development of advanced eDiscovery software solutions. Ipro’s ADD Automated Digital Discovery® workflow platform helps customers organize, review, process and produce litigation data of vast sizes and complexity — more efficiently and cost-effectively than ever before. With the addition of the industry leader in trial presentation, TrialDirector 360, Ipro provides solutions from discovery to trial. To learn more visit www.iprotech.com. To schedule a private demonstration, email sales@iprotech.com or go online to find a Partner today.

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InOutsource, an industry-leading legal consulting firm, today announced growing momentum for its FileTrail technology implementation consultation and services. Eleven law firms, including seven Am Law 200 firms, have elected to work with InOutsource in the past year to upgrade their records management solution as well as the policies and business processes associated with records management, retention and disposition.

Some of the firms that have chosen FileTrail include:

  • Davis Wright Tremaine LLP
  • Kelley Drye & Warren LLP
  • Loeb & Loeb LLP
  • Nelson Mullins Riley & Scarborough LLP
  • Thompson Hine LLP

Many firms struggle with outdated technology or solutions that are no longer supported. FileTrail offers a feature-rich, browser-based solution that integrates with leading legal technologies such as Intapp and NetDocuments. InOutsource works hand in hand with firms to leverage FileTrail to enhance information governance initiatives, increasing compliance with firm policies and outside counsel guidelines.

“Law firms are ready for a modern records management solution and in-depth, legal-specific information governance expertise that reduce risk and increase efficiency,” said Nancy Beauchemin, president and founder of InOutsource. “With InOutsource, you get years of information governance consultation experience to ensure long-term success for your firm.”

“We knew that following our implementation of NetDocuments we needed to address our overall information governance strategy and that included identifying the best replacement for our legacy records management system. We chose FileTrail for its innovative approach and integration with NetDocuments, and we selected InOutsource as our strategic partner for implementation based upon their industry expertise and familiarity with both LegalKey and FileTrail,” shared Judith Flournoy, chief information officer of Kelley Drye & Warren LLP.

To learn more about FileTrail, contact John Zahradnick at (267) 930-4895 or johnzahradnick@inoutsource.com or visit the company’s website.

InOutsource will be exhibiting at Legalweek New York. Visit booth #1515 to learn about the company and its services, including information governance needs assessment and business intelligence and analytics.

About InOutsource

 Industry-leading global consulting firm InOutsource is dedicated to resolving the unique challenges faced by law firms. InOutsource empowers clients to streamline processes and improve performance. The company encourages law firms to transform data assets into actionable insights to uncover opportunity. With a focus on information governance, InOutsource reduces risk and enables clients to leverage information to drive strategy. To learn more about InOutsource and its services, visit www.InOutsource.com.

 

/by InOutsource

New Year, New Perspectives on Blockchain Technology in Legal 

by Rabiya Hirji-Young and Adrienne Girone

gavelBy all accounts, 2017 was an explosive year for bitcoin, cryptocurrencies, and blockchain technology. Within the legal industry in particular, interest in these disruptive technologies has grown at an exponential rate, as exemplified by the enormous amount of buzz on the subject at ILTACON 2017. Amidst all the excitement, we’d like to take a moment to ring in the new year by chiming in with some of our reflections on the possibilities of blockchain technology for law firms.

Blockchain in Practice

Firms of varying sizes are striving to position themselves as leaders by demonstrating competency with blockchain and bitcoin. Various large law firms established blockchain practices in 2017, both in response to current interest levels and in anticipation of developments yet to come. Some firms, such as Perkins Coie LLP, have also begun accepting bitcoin as payment, immediately converting payments upon receipt given the cryptocurrency’s high volatility. Toby Brown, Chief Practice Management Officer at Perkins Coie, remarked that these measures are ways of “showing emerging clients that our firm is on the cutting edge.”

bitcoinThere is also a consensus that smart contracts supported on the platform of blockchain technology will be the first level of adoption at law firms. According to Brett Don, Chief Information Officer at Stradley Ronon Stevens & Young LLP, smart contracts have the potential to revolutionize the way transactions and contract negotiations operate in the legal sphere. Blockchain may reduce the amount of time, energy, and resources lawyers need to devote to such transactional work.

Some in the legal field express concern about smart contracts supplanting lawyers’ places in the legal system. Others view blockchain as an enhancement for lawyers rather than a replacement. Brett raised the example of the US Patent Trademark Office as one such context where, should the USPTO incorporate blockchain technology into the patent/trademark registration process, lawyers might expect to see a more efficient turnover of matters with shorter time frames and greater concentrations of high-level legal guidance comprising hours billed. “Once blockchain and smart contracts become the norm, there is still a need for lawyers during that transaction, in a different, advisory role. This is actually higher value work for attorneys to engage in,” Brett observed.

Blockchain and Information Governance

Beyond practices, smart contracts, and billing, there are many more avenues where blockchain technology might someday aid law firms in managing their internal operations. Max Welsh, Senior Risk Management Consultant at InOutsource and former Deputy General Counsel at Foley & Lardner, envisions a future where blockchain is harnessed to streamline information governance. While he and most industry experts caution that day-to-day adoption by law firms themselves likely won’t occur for some years, Max sees “amazing use case potential” from an information governance perspective.

A pervasive obstacle InOutsource’s clients confront is how to govern data across multiple repositories of record. According to Max: “One thing we’re always talking about in our client engagements is reducing duplication. Typically, everyone has their own version of a record, which exists as separate records that don’t always align. If there were only one version, that would be unbelievable.”

Theoretically, blockchain technology could be used to create a single, unified, and verifiable record for transactions relating to information governance, such as file tracking and destruction certifications. Such applications could significantly reduce uncertainty when they are tracked in multiple repositories, some of which may not be firm-approved or maintained consistently. While applications of blockchain in this capacity have a long way to go until they are fully formed, implemented, and enforced, possibilities abound for using this technology to enhance firms’ administrative functions.

Blockchain and Risk Management

Approaching blockchain technology from the perspective of risk management is also a vital consideration for law firms. Industry experts have already raised concerns from a data security standpoint, however there is much more at stake under the realm of risk. Many firms have yet to see mention of blockchain technology from clients in client-provided Outside Counsel Guidelines (OCGs) or technology questionnaires, but it is only a matter of time before such instances begin to crop up.

The financial sector is expressing significant interest in blockchain technology, a trend that will continue its upward trajectory in 2018. It’s also important to note that global banking institutions and other large corporations in the financial sector are often those with the most rigorous OCGs. Therefore, it seems highly likely that law firms wishing to engage such financial institutions on matters in the near future may find themselves seeing blockchain-related provisions in client-provided OCGs. Firms will need to be able to give an informed response to such provisions, both from a legal and an information technology perspective. If such provisions require firms to utilize blockchain technology such as smart contracts on certain types of matters, firms must ensure they have the appropriate technology and administrative solutions in place to comply.

Resolve to Be on Top of Blockchain in 2018

As the big picture on blockchain continues to come into focus, it looks increasingly likely that those who do not keep up with blockchain technology might risk losing business down the line. Though it may take some time, you will feel blockchain’s influence regardless of your firm’s readiness: “I don’t think lawyers are going to be able to avoid it,” Max stipulates. Lawyers, legal support staff, IT personnel, and law firm administrators who devote energy to becoming well versed in blockchain are apt to be the most nimble in adapting to client-driven demands involving the revolutionary technology. InOutsource looks forward to seeing how blockchain continues to influence legal across a range of operational, information governance, and risk management functions.

/by InOutsource

Hear InOutsource consultant Jed Bronstein and Lathrop Gage Chief Information Officer Gillian Power on Ari Kaplan’s podcast, Reinventing Professionals. In this episode, “Rethinking and Elevating Information Governance,” they discuss why IG is so important to law firm operations, how Lathrop Gage is tackling IG, and where the field is headed.

/by InOutsource

Today, Legal Files Software, Inc., a leading provider of matter management software,
announced the newest release of its flagship product. With more intuitive features and enhanced functionality, the
software was further refined to satisfy the tens of thousands of users across the globe who rely on Legal Files to
simplify their workflow.
“One of our goals at Legal Files Software has always been to make our customers work lives easier,” said John Kanoski,
CEO. “This new version of Legal Files is a direct reflection of our customers saying, ‘Wouldn’t it be great if Legal Files
could …,” Kanoski said, adding that “90 percent of the new features and enhancements we’ve made is taken directly
from our customers’ wish list.”
Designated Legal Files 10.2, the latest version of the software includes a more powerful integration with Microsoft
Outlook, the ability to access contacts and notes more quickly via tooltip popups, and the capacity to insert commonly
used settings more easily, as well as improvements to tasks/assignments and calendar functionality. New functionality
includes the addition of multiple workflow wizards, including the Calendar Close Wizard, File Close Wizard and File
Delete Wizard.
The company will showcase Legal Files 10.2 at Legalweek New York, Jan. 29-Feb. 1. Legalweek, brings together the
legal industry to address the biggest challenges and issues facing legal professionals. Over 9,000 attendees will visit
Legalweek 2018 and the Legaltech expo will feature over 300 exhibits.
“We continue to study how people work and incorporate their work processes within the software,” Kanoski said.
“One such example is what we’ve done inside Outlook. With 10.2, you can create a file in Legal Files directly from an
email and save that email to the new file within seconds, and you didn’t even have to open Legal Files to accomplish
that. Plus, we’ve added the ability to create time slips, phone logs and notes in Legal Files—all from the Outlook
interface. Individually those items may seem small, but as a whole, and in terms of productivity, they’re huge,” he said.
“Legal Files already provides a high level of effectiveness, saving people click after click,” Kanoski said. “Legal Files now
offers a level of intuitive functionality that other web-based products just can’t match. It’s a sophisticated and robust
program that brings us another step closer to our goal of making your work life easier.”
Legal Files customers will receive Legal Files 10.2 as part of the maintenance and support program. Prospective
customers who wish to view an online demo of the new release, should contact Legal Files Software, Inc., at (800) 500-
0537 or Info@LegalFiles.com to schedule an appointment.

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While Artificial Intelligence (AI) has been at the forefront of SaaS technology development recently, few companies can boast that their AI features are already mature and evolved. Casepoint presents its second iteration of CaseAssist.

The following features have been added to the second iteration of CaseAssist.

  • Chat-guided workflows with natural language interaction
  • Find key documents quickly by answering simple questions
  • Enhanced user interactions
  • Faster document predictions
  • Identify connections between people, documents, dates, and terms

“Agile and iterative prototyping, combined with a two-year head start, has enabled Casepoint to lead in the area of artificial intelligence-driven eDiscovery,” says Chief Product Officer, Vishal Rajpara. He continues, “What sets Casepoint apart is the belief that AI is not an upsell opportunity. Rather we believe AI is a core part of the experience for any savvy eDiscovery user.”

Casepoint is smarter eDiscovery.

/by Minoo Razavi