SAN JOSE, Calif. – January 29, 2020 – FileTrail, the leader in next-generation information governance and records management software for law firms and highly regulated industries, will unveil version 2.0 of its popular FileTrail GPS™ (Governance Policy Suite) at Legalweek New York 2020 being held February 4-6. The updated release includes significant new functionality and […]
Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them wants to […]
Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in this space in […]
Ah the holidays… the most wonderful time of the year! How do PR professionals make it the most wonderful time to maximize PR opportunities? Here are some tips to keep in mind to capitalize on the last weeks of the year. READ MORE
Plus honorable mention in two additional categories Minneapolis – November 1, 2019 – Edge Marketing, Inc., a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, was recently honored with two prestigious 2019 MarCom Awards. The agency was named a Platinum Winner for a social media campaign […]
Try catching a mosquito from the bed of a pickup truck that’s bumping over soccer ball-size rocks. To many, nailing this is easier than addressing today’s cybersecurity challenges. How can organizations defend against or even stave off digital threats? In honor of National Cybersecurity Awareness Month, I (virtually) sat down with the following five technology […]
Improving access to justice through the use of open source software Denver CO, October 16, 2019—John Tredennick, longtime trial lawyer and former CEO and founder of award-winning Catalyst Repository Systems, today announced the formation of the Merlin Legal Open Source Foundation. The Merlin Foundation is a nonprofit corporation in the process of registering as a […]
The CCPA, scheduled to take effect in January 2020, creates sweeping new rights for Californians and onerous transparency and other obligations for businesses handling their information. While it’s natural to make the comparison, calling the CCPA California’s GDPR may be a bit of a misnomer. The two laws share some key components, yet differ in […]
A Law Firm Marketing Blog Series Edition #20 Welcome back to our blog series, in which we talk with some of today’s most knowledgeable legal marketing minds. In this edition, we feature Amy Juers, the founder and CEO of Edge Legal Marketing. We hope hearing the thoughts and ideas shared by the people in these blog […]