Introducing our latest research report – ‘Unlocked 2025: Riding the AI Shockwave’!
Based on interviews with 5k consumers across 14 markets, the report explores consumers’ sentiment towards AI and the ways in which businesses are using AI in their global communications. Key findings from the research:
- Over 80% of consumers believe that AI-created material – including text, images and video – should be clearly labelled, while 62% say that such transparency would increase their trust in a brand.
- While 71% of consumers recognize the benefits of AI in their day-to-day life, 82% of those who care about AI say they would have more trust if humans were involved in AI development.
Get your copy of the report: https://hubs.ly/Q0398pTv0