Introducing our latest ‘RWS’s Unlocked 2025: Riding the AI Shockwave’ report!
Discover our latest insights on AI trends:
1. The Informed Consumer – The Global South leads the way in AI enthusiasm, fuelled by youthful experimentation and a thirst for opportunity.
2. Trust becomes the hero. Transparency, explainability, and human involvement boost consumer confidence.
3. From deficit to dividend – Beyond cost-cutting, AI meets rising expectations for quality and cultural inclusion.
4. Beyond Words – Personalized multi-modal communication, where voice, video and gesture build deeper human connections.
5. Native is the New Normal – Cultural insight is essential to compete and meet consumer needs.
Click here to download the report: https://www.rws.com/about/riding-the-ai-shockwave/report/