As we consider and look at the various forces impacting the legal industry today, we see several ongoing trends which are increasingly demanding more attention from both inside and outside counsel. These forces are:
How can legal firms respond?
The worlds of Mergers and Acquisitions (M&A) and cross border litigation are volatile ones. Flaws in a data or content translation supply chain, and assistive technology, can impact a deal or case, pushing a merger or creating untenable footing for a legal counsel, and their clients, or in the court of law.
In 2012, the Rand Corporation found that an eye-watering 73% of e-discovery costs are attributed to document review alone. Identifying, collecting and processing data each have their own challenges, and the manual processes behind these tasks are equally daunting in any given case.
In the era of big data, where new sources of discoverable content appear daily, eDiscovery has its golden moment to marry up with technologies that take away the sheer time and cost involved in electronic discovery for legal proceedings.
The @CorpNet Partner Program helps streamline the business formation and compliance process for attorneys so they can focus on growing their firm. Learn more from @CorpNetNellie at booth #504
Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them wants to be reached are some of the core tenets seasoned marketers have followed for decades.
But in fact, there is much that is new in marketing today.
