Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.”
What I found most interesting is that I probably could have read the same article back when I started working in this space in 1996, because it turns out that, with all the technology and advancements in the channels used to reach this market over the past 20+ years, nothing has really changed with respect to basic principles of sales and marketing.